FOR IMMEDIATE RELEASE: May 5, 2005

Second Annual Longitudes Group Market Update Measures Market Shifts in both Golf Retail and Golf Travel Industries

Portland, OR – Longitudes Group announced today that it has just completed the most comprehensive update of its golf supply & demand database. The update for 2005 shows the pulse of the off-course retail and golf travel market with current trends. Review of the 2004 annual report, the first year in which Longitudes Group tackled the challenge of building an accurate supply and demand database for golf, reflects that the emphasis on accurate, quality data at the outset has yielded valuable trend information for those in the business of Golf. The 2004 focus on the supply side was to accurately reflect the universe of off-course retail and chain sporting goods stores carrying branded golf equipment and soft goods. The 2005 focus repeated the retail research from 2004, while also calling 750 golf resorts to more accurately understand the trends of golf travel.

Retail Update: In early 2004, Longitudes Group contacted a large segment of golf retail stores via Longitudes Group outbound research and call center, based in Stillwater, Oklahoma. These phone surveys established a baseline count of stores, store size and product categories carried. The update, conducted in March 2005, provided accurate and complete assessment in average square footage growth and contraction for the industry by categorizing store segments based on size or square footage. In the overall off-course retail segment, the trend shows the large format retailers are aggressively opening stores across the country, putting some smaller stores "out of business". Other findings of the update include:

Total square footage of off-course retail grew by 5%, while the number of total off-course doors nationwide grew at just under 2%.

The state with the largest average off-course store size is South Carolina at 6,600 sq. feet while Vermont has the smallest average at ¼ the size with 1,600 sq. feet.

Additions of all the new sporting goods chain stores that carry golf equipment have been verified. The fastest growing chains by number of store openings include Sports Authority (TSA), Dick’s Sporting Goods and Big 5.

Golf Travel Update: Over 750 golf resorts were surveyed by phone in January 2005 to gauge the outlook for the 2005 season, while also capturing information on visitor rounds vs. local rounds. In spite of the price of gas, resorts were extremely optimistic about early bookings and the signs for peak season visitors in their respective markets.

· Golf resorts rely significantly on local play based on the surveys which confirmed specific guest information such as local and non-local rounds of play.

· Additions and deletions of all the golf courses that opened and closed in the USA last year have been included in the database update.

· The avid golfer and total golfer segment remains flat based on Longitudes Group latest research of state by state participation, weather and rounds played.

"Feedback from our clients and the marketplace suggests that the changing dynamics of consumer travel and retail trends warrant the comprehensiveness of our updates to provide a current and reliable resource for the golf industry." said Sara Killeen, President of Longitudes Group. .......A complete Off-course retail report identifying the latest trends at both the regional and national level will be available for purchase next month.