2017 Travel Report

Screen Shot 2017-03-20 at 11.58.26 AM.png
Screen Shot 2017-03-20 at 11.58.26 AM.png

2017 Travel Report

499.00

2017 Travel Report
Longitudes Group, a golf research and consulting company, has surveyed its own proprietary panel of golfers called Golf S&P™: Spenders & Players, powered by a volunteer database of GolfNow’s more then 3 million registered users.  The research report captures the current pulse of traveling golf consumers as it relates to frequency, budgets, transportation, locations, influencers as well as many cross tabulation results. As the economy continues to improve, golfers are spending and making decisions that can make an impact on many golf industry travel stakeholders.

 

Goals of Research

•Gain insights into the frequency and types of other non golf activities involved in travel

•Determine top travel destinations

•Identify any differences in high and low budget golfers

•Measure travel consumers economic confidence for the next year

•Analyze the top influencers in making travel decisions

•Identify trends of Avid and non-Avid golfers

•Determine what airline, hotel and credit card brands are engaged with regard to travel decisions


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