Consumer Insights

There is no better wisdom than what comes directly from the consumer. Significant market insights are vital to making the critical decisions that will make or break brands. Longitudes Group strategizes, designs and executes complex quantitative research to reveal how busy, affluent consumers spend their time and money.

While the motivations driving sports enthusiasts may evolve, with the right pulse on the market, smart companies can quickly adapt.


Golf S&P™ Panel:  Spenders and Players Panel

The Golf S&P™ Panel is a nationally representative sample of more than 10,000 golfers spanning all skill levels, spending levels, and balanced across key age and income spectrums. Powered by GolfNow™ 3.2M member database, golfers have opted-in to participate in sharing how they buy their gear, pick their golf courses for the upcoming weekend and plan their golf get-aways. The panel provides a real-time view into actively spending golfers, focusing on their attitudes, retail channel tendencies, brand loyalties and desires. Custom research services are available to tap this panel along with topic-specific syndicated reports.

Geographic Modeling of Consumer Demand in Sports: Technology has enabled huge leaps in the accurate modeling of sports participation and spending. Longitudes Group builds custom demand models down to individual zip codes, allowing companies to pinpoint the hot spots where energetic consumers live, play, and spend.

Purchase Intent Research: By identifying consumer intentions, Longitudes Group can get a glimpse of what hot new products are on consumer’s radar and how your brand strength and momentum measures up to upcoming trends.