Geography of Sport & Demographics
Sports cultures are not only unique to entire countries, but also to regions, states and cities. The sports and fitness cultures of Minneapolis and Dallas have little in common as passionate northerners embrace outdoor winter activities and active spending Texans head to the mall on their way to the gym. The economics of each local sports and fitness culture demands retailers, manufacturers and clubs to market their product in completely different executions.
Longitudes Group and its creative approach to quantifying and monetizing sports and leisure activities down to the metropolitan area and zip code, is much more than a simple measure of past-times for active consumers. Sports, fitness and recreation is an important part of the fabric of our society, whether global or local. Longitudes Group unique expertise in tying together insights on lifestyles, age, income, local climates and sports participation help clients to understand emotional connections and the economics that drive consumers to get out and play.