One of Longitudes Group specialties is conducting market size, market share and penetration research for golf equipment manufacturers, golf course owners, golf associations, suppliers to the industry , resorts, convention & visitor bureaus, real estate developers, and golf retailers. Specialty market research for Golf is still in its infancy in both the availability of accurate research and the ability of golf stakeholders in knowing how to use it. A lot of people work on hunches and hype in the industry.
For those who prefer a more quantifiable approach to business, Longitudes Group goal is to help companies understand the universe of supply and demand for golf and golf-related services. Companies can then accurately measure their strengths, weaknesses and opportunities that exist within its specific marketplace.
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