Longitudes Group News
2012 will be an exciting year for the research industry. It is clear that the shift to on-line qualitative research has begun and likely to accelerate in the coming year. The need for deeper and richer insights to support making better marketing and business decisions is critical.
Handful Bras a Portland, OR., company was featured in the newest edition (November 2011) of Runner's World magazine acclaimed for it top honors as a great sports bra.
In our recent golf course & golf travel study, writer Pete Finch used Longitudes Group research in producing October 2011's Golf Digest article, "Top 20 Cities for Golf". Longitudes Group research team collected and analyzed data for America's 50 most populous cities, to produce a ranking system as to which cities offered the best all-around golf environments for city residents.
Longitudes Group studied the 50 largest metropolitan areas in the U.S., assessing who is the most fit city.
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| 1. Washington, DC | 41. San Antonio, TX | |
| 2. Minneapolis, MN | 42. Rochester, NY | |
| 3. Boston, MA | 43. Buffalo, NY | |
| 4. Seattle, WA | 44. Riverside, CA | |
| 5. Denver, CO | 45. Nashville, TN | |
| 6. Chicago, IL | 46. Pittsburgh, PA | |
| 7. San Jose, CA | 47. Louisville, KY | |
| 8. Portland, OR | 48. Memphis, TN | |
| 9. New York, NY | 49. Oklahoma City, OK | |
| 10. Philadelphia, PA | 50. Birmingham, AL |
In the thousands of research calls made to golf facilities in the first quarter of 2011, the overall trend shows operators cautiously optimistic that the economy and the golf business are in a recovery mode.
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