Local Market Potential for Golf Equipment No Longer A Guess

Longitudes Group announces today that golf hard goods and soft goods market value reports are now available for every metro area, small city or equipment sales territory in the country. Previously developed exclusively for Longitudes Group golf database licensees, the new release allows golf retailers, facilities, or manufacturers to measure the market value for nine different golf product categories for a local or regional market. The market value reports allow local golf stakeholders to measure market potential, market share and the impact of the local competition.

Market values are available in wholesale or retail dollars for the following product categories:

Total Hard Goods

  • Woods
  • Iron sets
  • Wedges
  • Putters
  • Golf Balls
  • Gloves
  • Bags

Total Soft Goods

  • Apparel
  • Footwear

This powerful report measures in dollars what share of the $5.5B golf retail marketplace resides in local trade areas and sales territories. Reports are available by metro area (CBSA) or 5/10/15 mile trade areas for a specific retail location.