Marketing Predictions for 2012

On-Line Qualitative Market Research

2012 will be an exciting year for the research industry. It is clear that the shift to on-line qualitative research has begun and likely to accelerate in the coming year. The need for deeper and richer insights to support making better marketing and business decisions is critical. Companies must be prepared to act fast. This category is rapidly growing and the corporate researchers that make the move will be best positioned to be the winners in this new game. It is a business imperative in my opinion.

Hayzletti, Jeffrey. "Marketing Predictions 2012"  Huffington Post.  2 January 2012. Web   <http://www.huffingtonpost.com/jeffrey-hayzlett/post_2784_b_1179426.html>