Longitudes Group builds supply and demand models in golf and sports. We can show a golf business stakeholder where all the golf consumers are, and the density of that population. Then we can show them how/where these consumers participate and spend in their activity, including equipment purchases and travel. In Golf, equipment spending takes place at golf specialty retail, sporting goods stores and at the golf course. The information is analyzed via GIS or Geographic Information Systems which allows both a quantitative analysis and a visual or spatial analysis by seeing and understanding the relationships between seemingly un-related variables.

Once we identify WHERE a consumer is, we can tell a lot about WHO they are. This includes lifestyle, socio-economics, consumer expenditures, family make-up, neighborhood type, participation rates and more.

Longitudes Group measures the pulse of the golf industry in North America.