Modeling - Demand
Longitudes Group provides the most comprehensive look at both demand and supply for golf business via Longitudes Group proprietary Golf Database. This model enables marketers to look at the make-up of demand in both micro and macro markets. On the Demand Side, Longitudes Group Database encompasses 6.0M avid golfers in 5.2M households. By studying the population of Golf's most active customers, it creates a raw look at the demand for golf & golf-related services. These golfers can be analyzed and are counted down to the zip code level, but can be looked at via any level of geography including MSAs, DMAs, Counties or custom geographies such as sales territories. Other Demand elements include:
- Total Golfers
- Avid Golfers
- Female Golfers
- Golfers making more than $200,000/annually
- Participation Rates
- Demographic Variables Including: Income, Wealth/Assets, Consumer Expenditures and More.
Consumer & Market Penetration Studies
Limited budgets challenge companies to make the most efficient choices on where to invest marketing dollars for the highest ROI. By looking at guest or customer patterns via spatial analysis, businesses can better analyze and target where customers are, both actual and potential. These patterns also enable the measurement of current penetration levels in the desired target group. Research can be customized to enable companies to:
- Identify the most valuable customers
- Find more consumers who fit the same mold
- Determine which markets are underserved
- Measure Market Share
- Expand Consumer Base
- Execute Consumer Profile and Segmentation Research
For users, such as manufacturers, retailers, golf courses developers and associations, decision-makers can overlay supply outlets in total and by channel leading to an in-depth understanding of the market dynamics that are coming into play in a given market and across the nation. Every market is unique and has different variables that drive business in that locale.
Golf Facility Feasibility Studies
Longitudes Group's pioneering methodologies allow for the preparation and analysis of a market’s economic outlook, local golf demand and the overall competitive climate in assessing the feasibility of new golf facilities. This in-depth research work will prove invaluable in answering the questions:
• “Would a new facility be viable in this location and marketplace?”
• "What business model can work best for a new facility?"
• “What would be the ROI on an expansion and/or renovation of a current facility?”
A comprehensive market analysis utilizes Longitudes Group internal and external market data, along with in-market field work. Up-to-date golf and non-golf demographics will aid in the assessment, identification and development of sustainable long-term strategies. Longitudes Group will then interpret the market analysis research to create planning and business forecasts for each year one thru five for the facility. These feasibility tools will create clarity around revenue and expense projections, project timelines, design and development direction and most importantly, support for funding.
Longitudes Group will also provide a "second opinion" in the case that a Phase I plan has already been completed. There are occasions where another review of the market realities can be paramount.
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