Productivity

Sales Territory/Dealer Network Analysis

Using Longitudes Group supply and demand model, a company's sales territories and sales figures can be overlaid to gauge strengths and weaknesses in the sales organization. Companies identify where their customers are – actual and potential to pinpoint which markets and channels are underserved. Small improvements in sales force deployment can produce enormous improvements in sales and profits. Longitudes Group comprehensive methodologies evaluate performance and penetration of sales reps and the overall sales structure. The resulting market view can empower sales managers to effectively design sales territories by seeing market forces at work. It also measures and demonstrates relationships, such as unique channel considerations in specific markets.

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Retail Marketing Sales Analysis

Golf retail is both expanding and contracting. As big box retailing settles into the golf industry, 60% of all golf retailers in the market continue to be those in small format stores. Local, regional and national retailers can benefit and analyze new and existing locations from Longitudes Group comprehensive golf consumer data and off-course retail database. This provides insight to understand the trade area for a retail site by looking at the competition and the profile of golfer households both in drive-time increments or mileage radii.

Longitudes Group has pioneered methodologies to measure the retail market value of the golf market in a retail trade area and relate that to the local golf culture and propensities for purchase by distribution channel. If location is everything, the real estate brokers might over or understate the viability of a site to influence the sale. Longitudes Group gives an objective and comprehensive look at both the general retail marketplace, in addition to the specifics of golf demand around a site that can sustain and grow your business.