Travel Research, Resort/Real Estate Development
Longitudes Group brings creativity and innovation to the table to help destination marketers and resorts analyze their business. Destinations can utilize competitive benchmarking studies to gauge destination quality and strategic positioning. Transportation analyses can fine-tune target marketing by understanding both the drive-in and fly-in markets.
For resorts, Travel Penetration Indexing compares expected visitor rates from 330+ avid golfer markets versus your actual visitors. Geo-demographic research and socio-economic trends for Amenity Communities can drive efficient target marketing in the search for qualified buyers. Consumer profiling helps resort and real estate marketers understand not only where the most valuable customers are coming from, but develop the consumer insights into understanding who they are and what they want. Guest and Prospect Surveys enable you to understand tripographics, demographics and perception and awareness around your destination.
 
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