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arrFiles=new Array();arrFiles[0]=new Array(1,"index.html","2005-07-10","Welcome to Longitudes Group","","","Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",9);arrFiles[1]=new Array(2,"aboutus.html","2005-07-10","Welcome to Longitudes Group","","","Longitudes Group, LLC., is an Oregon-based company providing Geographic-based research focused on sports, travel, leisure-spending and recreation. Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",14);arrFiles[2]=new Array(3,"services.html","2005-07-10","Welcome to Longitudes Group","","","Longitudes Group, LLC., is an Oregon-based company providing Geographic-based research focused on sports, travel, leisure-spending and recreation. Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",12);arrFiles[3]=new Array(4,"industry.html","2005-07-10","Welcome to Longitudes Group","","","Longitudes Group, LLC., is an Oregon-based company providing Geographic-based research focused on sports, travel, leisure-spending and recreation. Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",12);arrFiles[4]=new Array(5,"contactus.html","2005-07-10","Welcome to Longitudes Group","","","Corporate Headquarters	2430 NE Stanton	Portland, OR 97212	Phone: 503-335-9431 Email and Inquiries	Research Office	2323 7th Street, Suite #1	Stillwater, OK 74074	Phone: 405-533-3266 Email Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",10);arrFiles[5]=new Array(6,"search.html","2005-07-10","Welcome to Longitudes Group","","","Enter your search criteria in the box below and click submit. Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",11);arrFiles[6]=new Array(7,"mission.html","2005-07-10","Welcome to Longitudes Group","","","Longitudes Group, LLC, provides unique, high quality golf, travel, sports and recreation research and marketing consulting that creates clarity for customers and provides actionable market insights. Our mission when the company was formed was to build the most comprehensive facility supply and consumer demand database in the country. Down to zip codes or micro-markets, we can paint a detailed picture of the golf market dynamics in a given area. We are a service company dedicated to our customers and to moving their business forward through innovative, high impact research. Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",15);arrFiles[7]=new Array(8,"partners.html","2005-07-10","Welcome to Longitudes Group","","","2Hemispheres Golf Digest Magazine PGA Magazine Ray Hearn Golf Design Tactician Corporation	Dr., Steve Stadler Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",18);arrFiles[8]=new Array(9,"experience.html","2005-07-10","Welcome to Longitudes Group","","","[Client List] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",14);arrFiles[9]=new Array(10,"bios.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] Sara Killeen – President, Longitudes Group, LLC Sara Killeen is the President and a founding member of Longitudes Group, LLC. Sara brings 18 years of Golf Marketing expertise with high profile golf brands Foot-Joy and Nike Golf, and now as a marketing and research consultant. Sara is the architect of research-based marketing strategies for all Longitudes Group clients. Sara’s focus is to translate the market insights brought to bear by the research into the development and execution of high-impact marketing and business plans for a wide variety of projects and clients. [1] [2] [3 ] [4] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",16);arrFiles[10]=new Array(11,"sk1.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] Sara Killeen – President, Longitudes Group, LLC The plans give the client a road map for their unique project to be successfully positioned in the marketplace, while giving flexibility in altering project costs to suit client’s needs and budget. Prior to founding Longitudes Group, Sara worked for industry-leading brands Foot-Joy and Nike. Working under the mantra that the ‘best marketing will not sell a poor product’, she has led teams in both product line management, marketing research and in traditional marketing positions. [1] [2] [3] [4] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",17);arrFiles[11]=new Array(12,"sk2.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] Sara Killeen – President, Longitudes Group, LLC In the early ’90s,	Killeen	led the Nike Women’s Fitness product team out of the Aerobics era into the new consumer generation of ‘Total Conditioning’. Capturing and articulating important consumer insights on fitness, working-out and lifestyles enabled the product and marketing team to bring the right products to market. Nike Golf’s entry into entirely new categories of Golf hard goods demanded researching consumer insights on product positioning, brand integration, marketing strategy development, and the utilization and positioning of brand athletes, like Tiger Woods.	Killeen was an integral member and leader for the brand, turning market insights into valuable gains for Nike [1] [2] [3] [4] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",18);arrFiles[12]=new Array(13,"sk3.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] Sara Killeen – President, Longitudes Group, LLC Golf in creating new revenue growth and capturing the mindshare of avid golfers. Sara is a graduate of Oklahoma State University, with a B.A. in Business and an M.B.A. from the University of Washington.Passionate for the game of golf and for marketing, Killeen was a four-time NCAA Academic All-American while playing Varsity golf for Oklahoma State University.She now gets her kicks winning a 2 Nassau . [1] [2] [3 ] [4] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",17);arrFiles[13]=new Array(14,"philosophy.html","2005-07-10","Welcome to Longitudes Group","","","Better Information. Better Decisions. Longitudes Group builds supply and demand models in golf and sports. We can show a golf business stakeholder where all the golf consumers are, and the density of that population. Then we can show them how/where these consumers participate and spend in their activity, including equipment purchases and travel. In Golf, equipment spending takes place at golf specialty retail, sporting goods stores and at the golf course. The information is analyzed via GIS or Geographic Information Systems which allows both a quantitative analysis and a visual or spatial analysis by seeing and understanding the relationships between seemingly un-related variables. Once we identify WHERE a consumer is, we can tell a lot about WHO they are. This includes lifestyle, socio-economics, consumer expenditures, family make-up, neighborhood type, participation rates and more. Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",15);arrFiles[14]=new Array(15,"associations.html","2005-07-10","Welcome to Longitudes Group","","","Executive Women’s Golf Association Michigan Golf Course Owner’s Association Golf Retail Golf Galaxy	Golf USA Golf Travel Myrtle Beach Golf Holiday	Greenwood Development Discover Oregon Golf	Haversham & Baker Tours Manufacturers Acushnet	Callaway	Fujikura	Nike Golf Other Golf Digest	Reed Exhibitions	Precor USA	Business Week	Ocean Dental Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",24);arrFiles[15]=new Array(16,"template.html","2005-07-10","Welcome to Longitudes Group","","","[Client List] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",14);arrFiles[16]=new Array(17,"news.html","2005-07-10","Welcome to Longitudes Group","","","July 6th, 2005	America \'s Best and Worst Cities For Golf Identified In exclusive Golf Digest Ranking May 5, 2005	Second Annual Longitudes Group Market Update Measures Market Shifts in both Golf Retail and Golf Travel Industries March 14, 2005	Longitudes Group Partners with Tactician to Offer Leading Edge Target Marketing Strategies February 17, 2005 Longitudes Group, LLC, Highlights the Revenue Growth Potential of Golf Travel Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",17);arrFiles[17]=new Array(18,"070605nr.html","2005-07-10","Longitudes Group | News Release","","","July 6, 2005 AMERICA’S BEST AND WORST CITIES FOR GOLF	IDENTIFIEDINEXCLUSIVEGOLFDIGESTRANKING Analysis of America’s 330 Metro Areas Finds Alabama’s Auburn-Opelika the Most Golfer-Friendly; Golf-Dry Jersey City and NYC Bottom-Out on List—Again NEW YORK, NY—While nearly every metro area has beautiful private golf courses for the privileged few to enjoy, when it comes to access to good, affordable public and municipal golf, where does your city stand? In its third “Metro Golf” survey, which appears in the upcoming August issue (on newsstands July 12,) Golf Digest lists 330 metro areas and details the best—and worst—cities for golfers nationwide. The full ranking can be viewed now at www.golfdigest.com/cities. Based on varying criteria outlined below, Alabama’s twin cities of Auburn and Opelika (a place more commonly known for its passion for college football than golf,) was selected as the top American metropolitan area for a golfer to live. Rounding out the top ten are: No. 2. Johnson City-Kingsport-Bristol, TN-VA; No. 3. Punta Gorda, FL; No. 4. Youngstown-Warren, OH; No. 5. Bloomington-Normal, IL; No. 6. Iowa City; No. 7. Utica-Rome, NY; No. 8. Wilmington, NC; No. 9. Gadsden, AL; No. 10. Johnstown, PA. According to the National Golf Foundation, over 80% of all U.S. golfers play more than half of their golf on public courses. Therefore, Golf Digest’s “Metro Golf” ranking focuses exclusively on public golf. The rankings comprise the 330 Metropolitan Statistical Areas (MSAs) defined by the U.S. Census Bureau and include the central city, the entire county in which it is located, and in some instances, neighboring counties that are socially and economically integrated with the city (i.e. commuting zones). There are 330 MSAs in the United States with an estimated population of 50,000 or more, according to the U.S. Census Bureau. Working with Longitudes Group, a Portland, Oregon-based research and marketing company that provides geo-demographic analysis of avid golfers, Golf Digest ranked the MSAs on the following criteria, using data from the U.S. Census, National Golf Foundation, Golf Digest’s Database of Golf in America and Best Places to Play guide: Access to golf (45 percent). Number of public courses per capita, number of total courses per capita, number of public courses per population of avid players. The category also factors crowds and the proximity of courses to each MSA. Weather (25 percent). Climatologists at the Longitude Group created the Golf Comfort Index, which factors not only temperature, humidity, wind and precipitation, but also the comfort levels of golfers based on biometeorologic research. The Golf Comfort Index determines the number of “playable days” in a year. Quality of Golf/Value of Golf (30 percent). Average green fee and average star rating/value rating from Golf Digest readers in sixth edition of the Best Places to Play guide. Golf Digest has conducted three “Metro Golf” rankings since 1998. This year, Auburn-Opelika owes its No.1 rank to multiple three star-plus courses in the area (including the Robert Trent Jones Golf Trail’s Grand National, Auburn Links, Indian Pines and Saughatchee CC,) as well as the number of golf holes in the area per population of golfers (there are eight golf courses within 15 minutes of the center of town) and the high marks in the weather category (Auburn-Opelika’s average daily high temperatures drop slightly below 60 degrees only in December and January). This year’s “Metro Golf” survey found that the best places to live and golf are increasingly shifting to small towns and suburbs in the South (11 of the top 20-ranked cities are located in the South,) while the Northeast—as well as large urban areas throughout the country—remain a wasteland for public course golfers (15 of the bottom 20-ranked cities lie above the Mason-Dixon line). Jersey City, NJ, bottomed-out in the ranking, finishing dead last, as it did in the last “Metro Golf” ranking in 2002. Of the 330 ranked cities, it is the only metropolitan area without a single golf course. New York City also fared poorly, ranking No. 329 and second to last. # # # Contact: Andrew Katcher, The Golf Digest Companies 212-286-3874, Andrew.katcher@golfdigest.com Sara Killeen, Longitudes Group, LLC 503-335-9431; sara@longitudesgroup.com",8);arrFiles[18]=new Array(19,"050505nr.html","2005-07-10","Longitudes Group | News Release","","","FOR EDITORIAL INFORMATION: Delia Skye Sara Killeen Skye Enterprises Longitudes Group, LLC dedeskye@msn.com sara@longitudesgroup.com (702) 372 9271 (503) 335 9431 FOR IMMEDIATE RELEASE: May 5, 2005 Second Annual Longitudes Group Market Update Measures Market Shifts in both Golf Retail and Golf Travel Industries Portland, OR – Longitudes Group announced today that it has just completed the most comprehensive update of its golf supply & demand database. The update for 2005 shows the pulse of the off-course retail and golf travel market with current trends. Review of the 2004 annual report, the first year in which Longitudes Group tackled the challenge of building an accurate supply and demand database for golf, reflects that the emphasis on accurate, quality data at the outset has yielded valuable trend information for those in the business of Golf. The 2004 focus on the supply side was to accurately reflect the universe of off-course retail and chain sporting goods stores carrying branded golf equipment and soft goods. The 2005 focus repeated the retail research from 2004, while also calling 750 golf resorts to more accurately understand the trends of golf travel. Retail Update: In early 2004, Longitudes Group contacted a large segment of golf retail stores via Longitudes Group outbound research and call center, based in Stillwater, Oklahoma. These phone surveys established a baseline count of stores, store size and product categories carried. The update, conducted in March 2005, provided accurate and complete assessment in average square footage growth and contraction for the industry by categorizing store segments based on size or square footage. In the overall off-course retail segment, the trend shows the large format retailers are aggressively opening stores across the country, putting some smaller stores out of business. Other findings of the update include: Total square footage of off-course retail grew by 5%, while the number of total off-course doors nationwide grew at just under 2%. The state with the largest average off-course store size is South Carolina at 6,600 sq. feet while Vermont has the smallest average at ¼ the size with 1,600 sq. feet. Additions of all the new sporting goods chain stores that carry golf equipment have been verified. The fastest growing chains by number of store openings include Sports Authority (TSA), Dick’s Sporting Goods and Big 5. Golf Travel Update: Over 750 golf resorts were surveyed by phone in January 2005 to gauge the outlook for the 2005 season, while also capturing information on visitor rounds vs. local rounds. In spite of the price of gas, resorts were extremely optimistic about early bookings and the signs for peak season visitors in their respective markets. · Golf resorts rely significantly on local play based on the surveys which confirmed specific guest information such as local and non-local rounds of play. · Additions and deletions of all the golf courses that opened and closed in the USA last year have been included in the database update. · The avid golfer and total golfer segment remains flat based on Longitudes Group latest research of state by state participation, weather and rounds played. Feedback from our clients and the marketplace suggests that the changing dynamics of consumer travel and retail trends warrant the comprehensiveness of our updates to provide a current and reliable resource for the golf industry. said Sara Killeen, President of Longitudes Group. .......A complete Off-course retail report identifying the latest trends at both the regional and national level will be available for purchase next month. ###	About Longitudes Group, LLC, headquartered in Portland, Oregon, is a research and marketing company providing unique analysis on the travel and spending behaviors of avid golfers. Armed with a database containing information on the behavior of 6.0 million golfers mapped by county and zip code, On the supply side, Longitudes Group has built the most up-to-date database of golf retailers including 16,000 golf facilities, 1,800 off-course retail stores and 1,800 chain sporting good stores. Longitudes Group uses a geo-demographic approach to probe both the location and travel behavior of the avid golfer population. Using Geographic Information Systems (GIS), companies can then map golfer populations at the zip code level and correlate them with a variety of consumption traits. These formulas and methodolgies can be applied to local, regional, and national markets. For more information, visit the company online at www.longitudesgroup.com Contact: Sara Killeen , President, Longitudes Group (503) 335-9431",8);arrFiles[19]=new Array(20,"rooney.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] John F. Rooney, Ph.D. – Co-Founder and Chief Strategy Officer Dr. Rooney measures the pulse of the American Golf Industry. He has analyzed the evolution of golf facility development, real estate golf, resort golf, contemporary supply and demand patterns, and future golf target marketing strategies. His understanding of the ever changing golf market have truly made him the front runner in the marketing, feasibility, and management aspects of the golf industry. As a co-founder of Longitudes Group, LLC, John’s most recent focus has been on the impact for both Golf and Travel due to the weak economy and post 9/11 travel patterns, along with Golf retail trends. His expertise as both a Sports & Cultural Geographer provides powerful insights into the dynamics of societal changes, [1] [2] [3] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",16);arrFiles[20]=new Array(21,"rooney1.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] John F. Rooney, Ph.D. – Co-Founder and Chief Strategy Officer spending patterns, participation trends, and golf course supply. Prior to founding Longitudes Group, John worked with Golf Digest and Golf World Magazines on the development of the Database of Golf In America in the 1990s. In 2002-2003 working with Eric Hardy and Dr. Steve Tweedie, he subsequently built the Longitudes Group, LLC database in order to provide an independent 360 view of supply and demand in golf, along with the inter-related elements of Transportation, US Census, and consumer segmentation data. As a member of the National Golf Course Owners Association (NGCOA), John is a major shareholder and managing partner in two daily fee golf courses in Michigan and Oklahoma, and [1] [2] [3] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",16);arrFiles[21]=new Array(22,"rooney2.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] John F. Rooney, Ph.D. – Co-Founder and Chief Strategy Officer has had ownership interest in seven golf courses in three states. John is a noted public speaker with lectures at over 100 universities here and in Europe. Rooney has been interviewed on CNN, ESPN, NPR and a host of television and radio programs throughout the U.S. He is the author of five books including, “Atlas of American Sport” and “This Remarkable Continent: An Atlas of North American Society & Culture”.John is a Regents Professor Emeritus of Geography at Oklahoma State University .He received his B.S. from the Illinois State University and his Ph.D. in Geography from Clark University. Passionate for the game of golf, Rooney maintains the uncanny ability to play once/month and always break 80. [1] [2] [3] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",17);arrFiles[22]=new Array(23,"tweedie.html","2005-07-10","Welcome to Longitudes Group","","","[Sara Killeen] [John F.Rooney, Ph.D.] [Dr. Steve Tweedie] [Eric Hardy] John F. Rooney, Ph.D. – Co-Founder and Chief Strategy Officer Dr. Rooney measures the pulse of the American Golf Industry. He has analyzed the evolution of golf facility development, real estate golf, resort golf, contemporary supply and demand patterns, and future golf target marketing strategies. His understanding of the ever changing golf market have truly made him the front runner in the marketing, feasibility, and management aspects of the golf industry. As a co-founder of Longitudes Group, LLC, John’s most recent focus has been on the impact for both Golf and Travel due to the weak economy and post 9/11 travel patterns, along with Golf retail trends. His expertise as both a Sports & Cultural Geographer provides powerful insights into the dynamics of societal changes, [1] [2] [3] Copyright 2005 Longitudes Group, LLC. All Rights Reserved. Site design by Altreus .",16);arrFiles[23]=new Array(24,"031405nr.html","2005-07-10","Longitudes Group | News Release","","","FOR EDITORIAL INFORMATION: Delia Skye Sara Killeen John Pagliuca Skye Enterprises Longitudes Group, LLC Tactician Corporation dedeskye@msn.com sara@longitudesgroup.com jpagliuca@tactician.com (702) 372 9271 (503) 335 9431 (978) 475 4475 FOR IMMEDIATE RELEASE: March 14, 2005 Longitudes Group, LLC, Partners with Tactician to Offer Leading Edge Target Marketing Strategies for Golf, Travel and Leisure Industries Portland, OR – Longitudes Group, LLC, a geo-demographic research and consulting company and Tactician Corporation, the leading provider of software and service solutions for geographically targeted resource and investment decisions, jointly announce that they have integrated the award-winning Tactician Online capabilities with Longitudes Group golf specialty market database providing comprehensive supply and demand models for manufacturers, retailers, golf resorts, convention and visitors bureaus and golf associations. The enhanced Tactician Online solution supplies marketing, database and media research from multiple sources which has been integrated with Longitudes Group supply and demand tools. On the demand side, Longitudes Group sources 6.0M avid golfer households by zip-code and a comprehensive retail supply database of 1,800 off-course specialty stores and 1,300 chain sporting goods stores. The business analysis and mapping platform accurately defines market opportunities, trade areas, sales territories, and media markets. The result is advance market intelligence that is accessible 24/7, providing a complete look at golf market dynamics. “Longitudes Group’s partnership with Tactician brings expertise in marketing research to the table but from two complimentary spectrums,” said Sara Killeen, co-founder of Longitudes Group, LLC. “For those in the business of golf, you can see and understand consumer participation, spending patterns and then strategize business decisions from both inside the game, but also from a more broad-base view of the entire retail and travel market.” Longitudes Group Market Tool has been adopted by Golf USA, an off-course specialty chain with over 100 locations in 32 states. “The Market Tool has enabled us to better target our marketing efforts across a diverse range of markets,” said Rick Benson, VP of Franchise Sales & Operations for Golf USA. “For both existing and new franchisees, we can now provide a complete golf retail market analysis providing clear insights into the market characteristics of specific store locations.” Tactician Online is a flexible, customizable digital dashboard for marketers, integrating target marketing analytical capabilities, geo-marketing databases, and the ability to execute targeted resource and investment decisions. ### About Longitudes Group, LLC, headquartered in Portland, Oregon, is a research and marketing company providing unique analysis on the travel and spending behaviors of avid golfers. Armed with a database containing information on the behavior of 6.0 million golfers mapped by county and zip code, Longitudes Group uses a geo-demographic approach to probe both the location and travel behavior of the avid golfer population. Using Geographic Information Systems (GIS), companies can then map golfer populations at the zip code level and correlate them with a variety of consumption traits. These formulas and methodologies can be applied to regional, national and international markets. For more information, visit the company online at www.longitudesgroup.com. About Tactician Corporation, headquartered in Andover, Massachusetts, is a leading software and services provider of integrated sales, marketing and media solutions used for developing and executing geographically targeted resource and investment decisions. Since 1988, Tactician has demonstrated a superior track record of product innovation, delivery of desktop, online and custom products, and outstanding support of state of the art, robust, geographic marketing solutions. For more information , visit www.tactician.com .",7);arrFiles[24]=new Array(25,"021705nr.html","2005-07-10","Longitudes Group | News Release","","","FOR EDITORIAL INFORMATION: Delia Skye Sara Killeen John Pagliuca Skye Enterprises Longitudes Group, LLC Tactician Corporation dedeskye@msn.com sara@longitudesgroup.com jpagliuca@tactician.com (702) 372 9271 (503) 335 9431 (978) 475 4475 FOR IMMEDIATE RELEASE: May 5, 2005	Longitudes Group, LLC, Highlights the Revenue Growth Potential of Golf Travel Market to NGCOA Solutions Summit Pre-conference Attendees Orlando, FL – February 16, 2005 – The challenge to lure more traveling golfers to both destination and non-destination golf courses and resorts and to grow the travel golf economy was the focus of a ½ day pre-conference workshop, Generating Revenues: Marketing to Out-of-Towners, presented by Longitudes Group, LLC, a leading provider of geo-demographic research information for golf business. The NGCOA with 6,000 member courses worldwide is the leading resource for golf course owners looking for tools to assist them in making their businesses more profitable and successful. Typical golf courses generate approximately 5% of their rounds from visitors. The opportunity to double or triple the rounds from this segment can have great rewards. Visitors have very low impact on the locals or members, as they come, play, spend and then leave. Targeting affluent golfers, as profiled by John Swain, VP Marketing of Links Magazine, can increase revenues through internet marketing, noting that 77% purchase golf rounds online. According to CVB projections, one out of every two golfers will book online by 2010. In addition, forming strategic partners with local businesses and other golf course co-operative ventures can reach out-of-towners for recreation and business travel. The sessions emphasized the expanding role of target marketing with geo-demographic tools now available for 5.5 million avid golfer households by zip code, trends post 9/11of metro resort development in major cities like Dallas and Minneapolis, leveraging marketing dollars through knowing the customer and utilizing online internet marketing techniques for efficiency and results. Leveraging local convention & visitors bureaus in your market was also the focus of a panel lead by key CVB executives. “Marketing to out-of-towners and retaining golf travelers is critical. Longitudes Group provided an excellent group of speakers and content for specific tools to help owners and operators to grow this segment of their business”, said Mike Tinkey, Deputy Executive Director of NGCOA. ### Longitudes Group, LLC, is a geo-demographic research and consulting company providing leading edge target marketing focused on golf, travel and leisure research.",5);arrFiles[25]=new Array(26,"images/interface/blankheader.gif","2005-07-10","blankheader.gif","","","",16);arrFiles[26]=new Array(27,"images/interface/blankheader2.gif","2005-07-10","blankheader2.gif","","","",54);arrFiles[27]=new Array(28,"images/interface/sidebar/off/sidebaroff_01.gif","2005-07-10","sidebaroff_01.gif","","","",33);arrFiles[28]=new Array(29,"images/interface/sidebar/off/sidebaroff_02.gif","2005-07-10","sidebaroff_02.gif","","","",2);arrFiles[29]=new Array(30,"images/interface/sidebar/off/sidebaroff_03.gif","2005-07-10","sidebaroff_03.gif","","","",2);arrFiles[30]=new 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