Pickleball

Pickleball, invented 53 years ago has within the last few years become one of the fastest growing sports in America.  With a relatively low cost to enter the sport and a fast growing number of locations to play, Pickleball has become an alternative to other more traditional sports. The Sports & Fitness Association (SFIA) has stated in their 2018 SFIA Topline Report that Pickleball participation is currently over 3.1 million players in the US.  That is an increase of 11.3% over 2017. And a 3 year average growth of 8.5%. On the supply side over 1,000 Pickleball locations have been opened in the last year, a 25% increase.

GEOGRAPHIC FINDINGS

Pickleball locations aren’t just concentrated in metropolitan areas with high baby boomers.  Many have thought that the highest concentration is in areas with retirement communities. Our report finds that some of the top metros have solid demographics for families.

PICKLEBALL LOCATIONS / DISTRIBUTION DATABASE

With over 8,000 locations and over 18,000 courts in the Longitudes Group database, we can provide sales and marketing teams with the information needed to make key sales and marketing decisions.  Customers can use this list for competitive analysis, sales planning, marketing and mapping. We provide locations, court counts, court type (indoor/outdoor)*, phone numbers and location type (public and private). Longitudes Group tracks the openings and closings in the US annually. Constantly maintained, the Longitudes Group Pickleball database provides easy to access insights on these locations. In partnership with our GIS partner, Tactician, Longitudes Group helps brands identify under-served markets and key target areas for growth. 

*Pickleball courts are defined as a combination of spaces that have been adapted and/or shared with other court sports like basketball/tennis or are a dedicated Pickleball court designed specifically for the sport of Pickleball.

Tennis

PRIVATE COUNTRY CLUB - TENNIS COURTS AND TENNIS RETAIL

Longitudes Group, with a long history in the golf industry has enhanced the formerly ‘golf-only’ facility database to identify the tennis offering at virtually every private golf club in the US that has tennis facilities as well as on-site pro shops where tennis merchandise is sold.

DISTRIBUTION DATABASE

Longitudes Group database includes over 1,900 Tennis locations. This further includes 12,600 Tennis courts and 850+ stand alone Tennis Pro Shop locations. All locations include account quality ratings (A-D), phone numbers, website and location type (public/private/resort).  Corporate customers use the database for competitive analysis, sales planning, B2B marketing and territory mapping.  Longitudes Group tracks the openings and closings in the US annually. Constantly maintained, the Longitudes Group private Tennis database provides deep local insights on these locations. In partnership with our GIS partner, Tactician, Longitudes Group helps brands identify under-served markets and key target areas for growth.